Eating Disorder Awareness Poster Campaign
28.8 million Americans have a diagnosed eating disorder- yet collectively we as a society struggle to have productive conversations around this topic. This campaign is grungy and personal and created to highlight the experience of individuals with eating disorders and how some seemingly nice statements can actually be harmful.
I wanted this campaign to feel personal and raw- straying away from the typical sterile and medical depiction of most eating disorder content. In each photo a person is presented trapped behind cellophane. This highlights the way words can cause people to feel trapped and isolated. Above the cellophane is a hand written microagression followed by an explanation of why it causes harm.
The design choices I made in this campaign were all very intentional with the goal of creating a specific feeling in the viewer. The cellophane overlay was chosen in response to a popular diet trend when I was a kid- wrapping your entire body in cellophane to lose weight. This emphasizes the feeling of being trapped and also relates to the subject matter. I chose handwritten text in order to make the words feel personal and real.
